A Lularoe Story: My Journey to Lularoe

My LuLaRoe story began early summer of 2016. I was invited to a string of online events and bought a few things post baby #2. Actually my story begins well before this past summer. I bought Lularoe a couple years previous when the company was in it’s infancy. I don’t even remember where or with whom. There were no lightbulbs or fireworks going off at that time; or to be honest, the CRAZE around this company. I do still wear and love those plain black leggings (with no yoga waist band) and a black and grey striped irma I bought years ago. I actually wore them through both of my pregnancies and still wear them to this day. 

However, this past summer, after having my daughter (baby #2) in March, I was frustrated and discouraged that I’d not lost the baby weight and refused to spend money on pants and clothes I hoped not to be wearing long term so I gladly welcomed these online pop up party invites as I knew I could buy a few things and fit in them whether I was up or down the 20 pounds I didn’t want to talk about. A funny thing happened when I got a few Lula goodies in the mail. I put them on and I actually stood in front of my mirror and felt pretty. You know if you’re a mom of littles, talk less a newborn, pretty is the last thing you typically feel!

At the time I got my “pretty mail,” my husband was oversees to Africa, laying to rest my father in law. During this season life was dark and difficult for us. Losing my father in law to cancer was a huge blow. Not only did we have the life change of another child in our world, but we were reeling over the loss of the pillar of the Ajayi family, my father in law. Lularoe was a ray of light for me during this time.

To add to this darkness and difficulty, my current direct sales business was tanking, and that was another downer in my world. If you’ve not read my story, you can read my very first blog post here to explain where I’m coming from. But if you don’t have the time, let me summarize. I’ve done direct sales for over a decade, starting when I was just 21, and 10 years into it the company I loved abruptly shut their doors during Christmas season 2014. It left my head spinning and my heart hurting. I felt betrayed, backstabbed and left without a plan. Within a couple months I was snatched up by another jewelry company that put a bandage on that wound, and allowed me the opportunity to earn a trip for 4 to Disney World just 6 months into the business. I thought for sure this is where God wanted me to be, but in this season of darkness it became clear to me the roadblocks in my Park Lane jewelry business were supernatural. It was as if God was saying, “THAT’S ME” when I would have a flop party or another “no” to hosting or buying that I finally told my husband after he returned from Africa late July and I had failed his 10 bookings in 10 days challenge while he was gone, that I believed it wasn’t just me having a mental block and personal slump in my business, but that God was trying to tell me something. You see, every other time I was able to meet his challenges, fight my way through it and I had spent months doing everything I had trained my team to do, had disciplined myself to do, and it still wasn’t working. It was crushing not only to my ego it was making me question my entire purpose on earth. God definitely got my attention and I truly went through a few months of brokenness, laying all my idols at the cross and giving all of my hopes, plans, ideas for myself and things I had told myself were my life’s work to God. And then I waited. And waited. It was the most painful, yet freeing process. As I prayed for a vision, I got nothing. And then, one night while I was rocking my baby, it came. “Healing hearts”. What God??? “Healing hearts and homes. That’s what you do. And I’m starting with you and your home.” I wept.

I didn’t know if I’d ever do direct sales again but as God slowly, painfully slow for me, revealed the larger vision for my life it seemed as though LuLaRoe was always a thought in my mind. During this I prayed and prayed, God, if I’m not supposed to consider LuLaRoe help me to stop thinking about it, take it off the table. And then I’d get an email from a friend sharing that she “wants to buy some of that lularue from me, is that what your company is called?” I would share these seemingly silly stories with my husband to the point that I said I think God is really asking me to consider it, but I’m AFRAID, I don’t want to. I’m afraid of people’s reactions of this girl who has failed at TWO jewelry businesses and is now looking at a THIRD. Who will take me seriously? And then God whispers, “That’s the point. It’s not about YOU. You’re doing this for ME, not YOU. To heal hearts and homes, not make money, not look like you know it all. In fact it feels like God’s putting me in this place to keep me humble, teaching me how to truly sacrifice and do something that doesn’t make sense. I’m a logical person. It needs to be explained and understood for me, and God is challenging every fiber in me on this one. Read here my pros and cons list and see for yourself how seriously I take the cons. I’m walking into this shaking like a leaf but know that God’s got my back…..whether we sink or swim I’m leaning on HIM.

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