So many of my customers and members in my VIP shopping group have wondered why am I creating this membership and giving first dibs to this group of members for things like NOIR, capsule releases and shop the boxes. Let me explain! I have learned a lot in my first year of business with LuLaRoe and one of the biggest things I’ve struggled with is that I am a die hard loyalist but there are lots of Lula fantatics out that that are unicorn hunters and not loyal to anyone or anything except for getting their next big unicorn. I’m not gonna lie, I STRUGGLE with this! I am a huge supporter of people who I know and love and will consistenly support them and those who I am committed to. And this doesn’t mean I’m exclusive to one Jamberry consultant or Younique rep. I will support ones who I’m connected to and have a relationship with or if somone I’m connected to is hosting. This post is not about creating guilt or begging you to shop exclusively with me! Although I call myself a loyalist, I am even MORE of a loyalist after having been a LuLaRoe retailer this past year though and understand the VALUE of being loyal! It pays off! 

 

I have to admit I used to shop Walmart and not think a second thought about it. This last year has changed my shopping habits. I have become more mindful in shopping local and paying attention to what my dollar is supporting. I shop at the local Albertson’s now, even though I recognize price points on most things might be higher if I don’t find them on sale. Why?? Because their customer service is ON POINT! Their store is clean, well lit, stocked, organized and service oriented. Their store manager even upsold me on a free mug and some greeting cards this summer and I was impressed! (pay off for loyalty!) He often greets me when I’m in the store and even today the cart runner greeted me with a sweet hello on their way out the door to get carts when I was on my way in. Those little things MATTER! And although this may not “pay off” for me all the time, I want to support these people, what they stand for, the effort they’re making to make our community and their store stand out! 

 

How does this translate to ELITE? I want to encourage LOYALTY! I want people to care about the little ways I strive to make our community, their shopping experience, their interaction with me and those I serve special. I want their loyalty to “pay off” for them! I often feel taken advantage of and unappreciated when people fly into my group for a special capsule release like NOIR, snag some things up and then fly on out. It makes me sad for my die hard fans who miss it cause their fingers aren’t as fast at typing sold or they were putting kiddos to bed and missed the live sale and the “hunters” got it and are gone. So ELITE is my solution, at least for now to encourage people to stick around, to “shop local”, to support what we stand for here at LuLaRoe Beckie Ajayi! I hope you’ll consider joining ELITE and find the membership cost (the cost of 1 item of clothing of your choice per month) to be well worth your investment in the weekly emails you’ll receive each month you’re subscribed. PLUS, I’m confident you’ll experience phenomenal customer service and gain a supporting, fun group of women in my shopping community. THANK YOU for reading and letting me share. THANK YOU for considering ELITE and for shopping with me. Our family is deeply endebted to each and every one of you who supports us, spreads the word about us and shops with us!